24h Le Mans
Hyundai has announced plans to enter endurance racing* with a Hypercar programme centred on its premium Genesis brand. This decision heralds a new era for the South Korean manufacturer as it looks to strengthen its image as a purveyor of high performance and technological innovation.
In a statement, Hyundai points out that the project is not only a sporting endeavour, but a strategic step ‘as part of a broader vision for the future of mobility’. Following a thorough analysis of the options in various spheres of motorsport competition, the firm chose Hypercar (via an LMDh programme) which offers the possibility of using hybrid technologies and powerful combustion engines. The programme was identified as offering the best opportunity for Hyundai to showcase the cutting-edge technology and trailblazing design of Genesis.
Hypercar has rapidly become an ideal platform for any manufacturer looking to gain a foothold in endurance. With several major manufacturers committed to Hypercar programmes, Genesis will have the opportunity to rub shoulders with a host of elite competitors, especially at the 24 Hours of Le Mans. The French endurance classic is the ultimate showcase where performance, reliability and innovation are tested under the toughest conditions.
The South Korean carmaker is also looking to develop technologies that will have a direct impact on its furture production models. Hypercar is viewed as the perfect development platform for new mobility solutions harnessing performance and sustainability, a combination that Genesis intends to build into its road cars in the near future.
Hyundai has yet to reveal when it hopes the Hypercar will make its race début or any details of the chassis it will be based on.
*Subject to invitation by the FIA WEC and 24 Hours of Le Mans selection committee.
