The new poster
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The new poster

 

 

For the 90 year anniversary of the 24 Hours of Le Mans, the ACO and the Agency 'La Fourmi' have developed a visual style that focuses on a few key elements:

  • A special 90 year logo in black and gold;
  • Dark golden brown to emphasize the drama and tension of the event;
  • The winning Audi in 2012 distinguished by a very aggressive angle to suggest speed;
  • The slogan "Ready for the big challenge" in the form of invitation to the event (spectators, teams, drivers, partners, media ...).

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