24h Le Mans
In the wake of the 89th 24 Hours of Le Mans which opened a new era in endurance racing, the Automobile Club de l’Ouest adopts a change of style, partnering with British sportswear and lifestyle apparel brand Castore.
As official outfitter of the 24 Hours of Le Mans, Castore will be associated with the world’s greatest motor race. The partnership agreement spans three years, and includes the 2022, 2023 and 2024 races. Castore will therefore be part of the centenary celebrations in 2023.
The ACO is proud to be collaborating with a brand that creates garments of unparalleled quality and design. The partnership is based on the values shared by both brands: passion, sport and innovation.
Stéphane Andriolo, Automobile Club de l’Ouest Director of Clients and Events: “We are delighted to be associated with this rapid-growth brand whose premium performance wear is attracting attention in sporting circles around the world. The brand will be the official 24 Hours of Le Mans outfitter, with all representatives of the iconic race wearing the apparel."
Pascal Lafitte, Director of Partnerships for Castore Sportswear: “We are overjoyed to welcome the 24 Hours of Le Mans, one of the world’s most famous sporting events, to the Castore team. The 24 Hours of Le Mans represents cutting-edge design, engineering and construction and a continuous quest for improvement. That ambition is a perfect match for our “Better Never Stops” philosophy and our pledge to use state-of-the-art techniques to make the world’s best-quality sportswear, for the most demanding athletes. We are looking forward to building a relationship with the Automobile Club de l’Ouest in the next few years, with campaigns that reflect the iconic status of the 24 Hours of Le Mans.
Castore has several high-profile collaborations in the UK; Glasgow Rangers & Premier League clubs Newcastle United and Wolverhampton Wanderers to name a few. They have also recently signed an agreement with the Formula One McLaren Racing team for the forthcoming season.
British tennis player Sir Andy Murray is a shareholder of the brand.
Castore exists for one single reason – to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS,
an ideal deeply infused in our DNA and something we strive to live every single day.
We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best.
Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions.
