Usually in the business news rather than the sports pages, Tavares will be putting his reputation on the line when he takes the wheel of an LM P3 at Spa-Francorchamps. The Peugeot boss will be teamed with Erik Maris in a Ligier JS P3 prepared by Oak Racing.
It won’t be the first time Tavares has driven in competition. He took a class win at the 24 Hours of Barcelona in 2014. As a teenager in Portugal, his home country, Tavares was a marshal at the Estoril circuit and by the age of 30 he had his own rally and endurance racing team.
Having spent many years seconding Carlos Ghosn at the head of Renault-Nissan, Tavares joined PSA as head of automobile operations in 2014. He was assigned the task of injecting the group with new impetus and of making the Peugeot brand profitable again.
Photos by @Kmeron for LeWeb11 Conference