Here it is! The 95th 24 Hours of Le Mans poster!

designed like a cult record sleeve

Designed like an album cover, the 2027 poster portrays the driver, alone, emerging from the darkness like a rock star entering the stage. The helmet, the light and the contrasts suggest a moment of intense concentration, just like a performer before the curtain goes up. 

24 Hours of Le Mans posters have featured a car or cars every year since 1975. So, it’s been over fifty years since the ACO has focused exclusively on the human aspect to promote the race. The driver is not identifiable, not portrayed as a member of a particular team. The figure embodies, all the drivers, men and women, who have shared their destiny with Le Mans.

For the third year running, the ACO entrusted BOLD House with the poster design and enlisted the music industry expertise of Mister Fifou for the photography. The poster is inspired by record sleeves and musicians such as Daft Punk and Michael Jackson. For the first time in the history of the race, the poster is the result of an actual photo shoot, and the photographer’s work, in particular the lighting, produces a cinematographic atmosphere. The design is in keeping with the ACO’s new branding, introduced this year.

No artificial intelligence was employed, as stipulated in the new brand guidelines. Every detail was imagined and orchestrated by real people: the driver’s stance, the light, the contrasts and the composition.

A 24 Hours of Le Mans poster is part of a collection that spans decades. Some record sleeves are cult objects, hung on walls like a piece of art, years after the album release. The same is true of Le Mans race posters.

>>> Download the poster <<<

Ticket Office: presale and general sale

Tickets for the 95th edition go on sale from tomorrow: 

• Club ACO Members jump the queue with an exclusive presale opportunity (online, at the circuit or in ACO outlets in Paris, Tours and Rouen) from Tuesday 3 to Thursday 5 November.
• Tickets are on sale to the general public from Friday 6 November, at ticket.24h-lemans.com and the usual sales outlets.

With the promise of thrilling racing, an enthusiastic crowd and a unique all-round experience, next year’s edition has all the ingredients of a magnificent event.

more responsibility, same fun

• Back by popular demand, the Green Ticket (admission only) encourages the use of soft transport to travel to the race. Green Ticket holders also earn 200 points towards the Impact Challenge.
• Spectators will be offered an opportunity to contribute to a local tree-planting campaign when they place their orders.
• To prevent overcrowding within the grounds and ensure spectators can watch the race in comfort, capacity remains constant compared to this year’s race.
• New viewing areas are currently being added at Tertre Rouge Corner, one of the circuit’s most emblematic landmarks. The new spectator area will be ready in time for the 2027 race.

already a historic race!

The current stars of the top class Genesis, Toyota, Ferrari, Peugeot, BMW, Cadillac and Aston Martin are joined by Ford and McLaren, a high-flyer in automotive circles, but a fledgling in Hypercar.

With so many top players in the same league, the 95th 24 Hours of Le Mans, round five of the FIA World Endurance Championship promises to be an edge-of-the-seat event.